Product and brand management pdf

Product branding is the application of branding strategy principles to a specific item or product.
It's the associating of a symbol, name, and design with a product to create a recognizable identity for that item.

(a) Product is the bundle of utilities by which it can satisfy the needs of the users. (b) Product is anything that can be offered to a market to satisfy a

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What does a product & Brand Strategist do?

Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.

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