Brand management book summary

Rating 5.0 (5) The CBBE model suggests that marketers should choose brand elements to enhance brand awareness; facilitate the formation of strong, favourable, and unique brand 

Summary Strategic Brand Management (Keller) written in 2013 Chapters B-D of the book examined strategies for building and measuring brand equity.Chapter J. Measuring Chapter K. Designing and Chapter L. Introducing and

Summary Strategic Brand Management (Keller) written in 2013-2014. Marketers use mental maps to understand the current and desired brand knowledge structure  Chapter J. Measuring Chapter K. Designing and Chapter L. Introducing and