Brand management philip kotler

  • Here are some of the different types of branding that might work for your business.

    Corporate branding.
    Corporate branding includes every aspect of the business, including products, services, employees, and more. Personal branding. Product branding. Retail branding. Geographic branding. Service branding.
Focused branding moves you closer to your customers. Professors Kotler and Pfoertsch encourage us to look for more differentiation without neglecting the 

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