Brand extension examples
A company introduces a brand line extension by using an established product's brand name to launch a new, slightly different item in the same product category.
For example, Diet Coke™ is a line extension of the parent brand Coke™..
Brand extension examples
For example, a business could try introducing a different sized version of the product.
Increasing marketing activity - Running new advertising campaigns and sales promotions can attract new customers, remind previous customers that the product still exists and encourage existing customers to buy more of the product..
Brand extension examples
the attempt by a company to increase sales of a product by, for example, making changes to it or finding new uses for it: A sports clothing manufacturer used the extension strategy of advertising its sportswear as streetwear..
How can a brand successfully use the brand extension strategy?
Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the existing product.
A companion product can help to recapture audiences already interested in the core brand and also tempt new demographics to buy in..
Three branding strategies
The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy..
Types of branding strategies
Examples of brand extension strategy
Coca-Cola – Line Extension: Coca-Cola is a classic example of line extension.
The company has introduced several new flavors and packaging options over the years, including Diet Coke, Cherry Coke, and Coca-Cola Zero..
What are the brand extension strategies?
The strategy behind a brand extension is to use the company's already established brand equity to help it launch its newest product.
The company relies on the brand loyalty of its current customers, which it hopes will make them more receptive to new offerings from the same brand..
What does a brand extension strategy refer to?
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
The new product is called a spin-off..
What is a line extension in branding strategy?
A line extension is a product that incorporates a slight twist on an established brand.
It utilizes the parent brand's name and imagery and is usually in the same general product category but doesn't stray too far..
What is an extension strategy example?
Repositioning the product - This extension strategy involves exploring new markets for a product.
It is possible to revive a product by testing new uses for it or adding value so that it appeals to a different audience.
For example, a business could try introducing a different sized version of the product..
What is brand expansion strategy?
Brand expansion is a brand's strategy to grow its market share by establishing new consumer touch points, both digital online and in brick and mortar stores..
What is line extension and brand extension strategy?
Deciding between brand extension and line extension depends on your goals and the nature of your products.
Brand extension involves using an existing brand to enter a new product category, while line extension involves introducing new products within the same category under the existing brand.Mar 3, 2023.
What is the reason for line extension?
This is when a company with an established brand introduces additional items in a product category.
The company uses the value of the existing product to market and introduce new choices to consumers.
The goal of line extension is to satisfy a refined customer segment in the market.Jun 24, 2021.
Why brand extension strategy is important?
Successful brand extension can help a company broaden its reach to new demographics, improve its customer base, gain new business contacts, increase sales, and boost its overall profit margins.
Like anything, there can be both benefits and risks to brand extension..
Why would a brand choose to use a brand extension?
Successful brand extensions allow companies to diversify their offerings and increase market share.
They can give the company a competitive advantage over its rivals that don't offer similar products.
The existing brand serves as an effective and inexpensive marketing tool for the new product..