Business english chapter 10 quizlet

What are 5 characteristics of good audience benefits?
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audience benefits. Adapt benefits to the audience. stress intrinsic as well as extrinsic motivators. prove benefits with clear logic and explain them in adequate detail. phrase benefits in you attitude. Identifying and developing audience benefits. parallel structure..
What is a company's plan that identifies how it will use marketing to achieve its goal?
A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements..
What is the purpose of a business quizlet?
According to economist Milton Friedman, the main purpose of a business is to maximize profits for its owners, and in the case of a publicly-traded company, the stockholders are its owners..
identifying the feelings, fears and needs that may motivate your audience, identifying the features of your product or policy that could meet the needs you've identified, and showing how the audience can meet their needs with the features of the policy or product.

What are 5 characteristics of good audience benefits?