Communication below the line

What are the advantages of Below the Line communication?
Below the line marketing provides you with more opportunity to build on the customer-brand relationship.
It allows for a more personal, intimate, one-on-one point of contact.
It is easier to track and promises an impressive return on investment.
It is easier to keep an eye on the budget..
What does below the line mean in media?
Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television.
Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing..
What is the Below the Line strategy?
Below the line marketing, also known as BTL advertising, is a highly targeted strategy where products and services are promoted in media that diverges from the traditional mainstream options.
Below the line marketing advertising systems include: Direct mail and email campaigns.
Targeted search engine marketing..
ATL marketing is a type of marketing strategy that targets a large audience through mass media channels such as television, radio, newspapers, and billboards.
This approach is often used by companies to create brand awareness and promote their products or services to a wide audience.
Examples of ATL advertising include those that run on the following mediums: Television, Radio, Print (magazines & newspapers), etc. .
1. Wide Reach: ATL mediums have an insanely wide reach.
Some of the ways by which companies do BTL (below the line) promotions are by exhibitions, sponsorship activities, public relations and sales promotions like giving freebies with goods, trade discounts given to dealers and customers, reduced price offers on products, giving coupons which can be redeemed later etc._{Jan 14, 2016}
What is Above The Line Advertising? Above the line advertising refers to advertising messages that are broadcast to 'the masses' without any sophisticated form of targeting.
These messages go out to large audiences via traditional offline media such as TV ads, radio, newspapers, magazines and out of home billboards.

Below the line (BTL): advertising that is designed to reach smaller, more targeted audiences. This involves communication methods such as direct mail, sponsorship, brochures, PR and email marketing.

Below the line advantages This gives marketers an insight into the return on investment which can then be used to generate an even more focused and targeted BTL communication. With email campaigns, you can track the open rates and click through rates, as well as identifying what users do once they click through.

Below the line advertising typically focuses on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.

The terms 'below-the-line' promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods.

What are below-the-line media channels?

Below-the-line media channels allow you some control over who sees your message; examples would be post, emails and telephone calls.
Let’s take a look at a visual interpretation of the characteristics, advantages and disadvantages these two media types offer with the use of the Media Channel Splat graph.

What is below the line (BTL) advertising?

In organisational business and marketing communications, Below the line (BTL) is an advertising technique.
It uses ,less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the line (ATL) strategies.

What is the difference between 'above the line' and 'below the line?

In this example, the TV commercial is a form of 'above the line' advertising and once in the store, the target customer is presented with 'below the line' promotional material such as:

store banners

competition entry forms etc.
Promotion can be loosely classified as "above the line" and "below the line" promotion.

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio…

Line of Bengaluru's Namma Metro

Green Line of Namma Metro was built along with the Purple Line during the first phase of construction of the metro rail system for the city of Bengaluru, Karnataka, India.
The 30.5 km (19.0 mi) line connects Nagasandra in the northwest to Silk Institute in the south.
The line connects the industrial centers of Peenya and Yelahanka in the north with the central hub of Majestic and the southern residential areas of Bangalore.
Green Line is mostly elevated, with 26 elevated stations and 3 underground stations.
The Line passes through Majestic station which is an interchange station between Green and Purple Lines.

Communication below the line

What are the advantages of Below the Line communication?

What does below the line mean in media?

What is the Below the Line strategy?

What are below-the-line media channels?

What is below the line (BTL) advertising?

What is the difference between 'above the line' and 'below the line?