What is meant by development communication

  • Why is development communication important?

    A) Development communication is used for transforming role by bringing in social change in a way that will bring a higher quality of life.
    Here communication acts as an instrument to achieve these objectives.
    For a successful development communication policy it is necessary to identify the core areas of development..

Development communication is intended to build consensus and facilitate knowledge sharing to achieve positive change in development initiatives. It disseminates information and employs empirical research, two-way communication and dialogue among stakeholders.

Definitions of Development Communication

There are various definitions of Development Communications.
According to Erskine Childers -Development support communication is a discipline in development planning and implementation in which more adequate account is taken of human behavioural factors in the design of development projects and their objectives.
According to World Bank- Development.

What are examples of development communication?

Information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community engagement are all examples of development communication approaches (Ongkiko and Flor, 2006)...
Its importance for sociocultural, economic, and political development was then realized.

What is development communication?

Development communication is intended to build consensus and facilitate knowledge sharing to achieve positive change in development initiatives.
It disseminates information and employs empirical research, two-way communication and dialogue among stakeholders.
It is a management tool to help assess socio-political risks and opportunities.


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