Development and marginal communication

  • How does communication contribute in economic development?

    If businesses and policymakers can communicate effectively with their customers and partners, they can better understand what people need and develop products and services that meet those needs..

  • How does development influence communication?

    Development communication refers to the use of communication to facilitate social development.
    Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change via sustainable .

  • What does development mean in mass communication?

    Development communication refers to the use of communication to facilitate social development.
    Development communication techniques include information dissemination and education, behaviour change, social marketing, social mobilization, media advocacy, communication for social change and community participation..

  • Which country first used the word development communication?

    According to Felix Librero, the term was first used by Quebral in her 1971 paper, "Development Communication in the Agricultural Context," presented in at a symposium at the University of the Philippines Los Ba\xf1os..

Development journalism as discipline is deeply rooted in development communication, which believes communication can be harnessed for national development goals 
However, information, communication and knowledge are essential but not sufficient elements to address poverty. Marginal communities do not exist in isolation 
The core concept behind the principle of development communication is media for the advancement of a nation's people or to support the target population.

Are communication models effective in bringing about social change?

Research in many Third World Countries, has shown that the communication models or paradigms applied for bringing about social change have often proved ineffective because of cultural^ social, economic and political characteristics prevailing in these nations.

How can community leaders help marginalized communities?

Community leaders, faith-based or otherwise, can assist staff in making connections with marginalized communities.
Trusted figures in the community can help establish and build relationships t hat can serve to reach those who have been excluded.

How does social structure affect marginality?

Grant also connects the marginal situation with the marginal personality in sequential order as it reveals:

  • First
  • social structure can induce marginality by creating inequalities of access to social resources and opportunities.
    Second, marginality constricts full participation within a social domain.

    • What is the consensus on development communication?

    The basic consensus on development communication has been interpreted and applied in different ways throughout the past century

    Both at theory and research levels, as well as at the levels of policy- and planning-making and implementation, divergent perspectives are on offer


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