Elements/ Aspects of Consumer Behaviour
The core of consumer behaviour is to answer the questions related to the following aspects: • Who buys? i.e.
Who makes the purchase decision.
Who does the actual buying.
What does he actually buy? • When does a consumer buy.
Season, festival, event, holidays, Day of the week, Time of the day, Buying frequency? • How does a consumer buy.
Buying habi.
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Nature of Consumer Behaviour
It is complex as each customer has a unique set of needs
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Scope of Consumer Behaviour
The scope of Consumer behaviour lies in:.
1) Demand Forecasting – Estimating the demand for products and services.
2) Marketing – Understanding the needs, expectations, problems of consumers, Formulating Marketing Mix Strategies.
3) Advertising – Understanding human behaviour towards different advertising appealsand message, selecting the type of medi.
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What is a consumer behavior page 8 F School of Distance Education?
Consumer Behaviour Page 8 f School of Distance Education According to the marketing concept, the marketer should be able to determine needs and wants of the target segment and provide product and service offerings more effectively and efficiently than competitors.
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What is a good book about consumption behavior?
1.
The Consuming Instinct (Author:
Gad Saad) Why do I suggest this book.
This is a very insightful book about evolutionary psychology and consumption behavior.
You’ll learn for example, how survival and reproductive signaling influences product choices and portrayal.
Extremely interesting! Where can you find it.
Amazon. 2. ,
What is the nature of consumer behaviour?
Nature of Consumer Behaviour 1.
Process:
-Consumer behaviour is a systematic process relating to buying decisions of the customers.
The buying process consists of the following steps; 1) Need identification to buy the product 2) Information search relating to the product. 