Consumer behaviour lpu pdf

Consumer behavior is the study of customers' buying choices and the motivation behind those decisions.
Marketers can determine consumers' preferences and buying patterns by examining consumer buying behavior.
Cultural, social, personal, and psychological factors could influence consumer buying behavior.
Definition.
Consumer behaviour refers to the psychological process that leads to a consumer's decision to buy a product or service offering.
This process involves decisions in terms of what, when, where, how and from which vendor to make the purchase.

How do opinion leaders influence consumer behaviour?

Opinion leaders can informally influence the behaviour of consumers towards products or services, either positively or negatively .
If they are satisfied with a product and like it, their word-of-mouth communication can be helpful in ensuring its success; their dissatisfaction and dislike can exert more influence in its failure .

What are some examples of consumer behavior notes?

40 LOVELY PROFESSIONAL UNIVERSITY Consumer Behaviour Notes Example:

A person may heat up water to take a bath and may also make a note to buy a geyser. 2.
Emotional Arousal: Sometimes latent needs are stimulated because a person gets involved in thinking or daydreaming about them.
This occurs when consumers are desperate about unfulfilled needs.

What is the discipline of consumer behaviour?

The discipline of consumer behaviour has borrowed heavily from concepts developed in other disciplines of study such as:

psychology

sociology

social psychology

cultural anthropology and economics . 1.
Psychology is the study of the individual which includes ,motivation, perception, attitudes, personality and learning theories .

Why is consumer behavior important?

Consumer behavior activities can help unearth much information to help marketers to segment markets, selection of the target segments, developing the positioning strategy and develop appropriate marketing mixes for different markets . 1.8 Keywords .

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