Consumer behaviour mcq with answers pdf

  • 12 Survey Questions to Ask for Effective Consumer Behavior Research

    Who purchases your products and services? Who makes the buying decision? Who influences purchase decisions? How are purchase decisions made? Why does the customer buy? Where is the product purchased? Why does a customer prefer one brand over another?

What is consumer behavior?

The study of behavior by an individual, group, or organization and all the activities involved in the process of purchase, use, and dispose of goods or services is called.
Consumer behavior studies the actions involved in and associated with the process of purchase, use, and disposal of goods or products by individuals, groups or organizations. 12.

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What is habitual consumer decision making?

Habitual Consumer Decision Making involves In habitual buying, the customer does not make a decision.
The customer in this case already knows what he wants to buy. 14.
A customer makes a limited search before taking a decision.
He is displaying The customer does limited research about the product or service, and makes a decision. 15.


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