Consumer behaviour notes for bba pdf

The consumer behaviour audit considers both internal and external influences on marketing planning, as well as a review of the plan itself.
There are a number of tools and audits that can be used, for example SWOT analysis for the internal environment, as well as the external environment.

Pavlovian Model is purely based on psychology and has been widely accepted around the world.
According to Economic model of consumer behaviour, consumers try to maximize the utility from products on the basis of law of diminishing marginal utility.