How did Maggi regain consumer trust?
After years of complete dominance in the industry, Maggi had become more than a packet of noodles.
People had started to associate their childhood memories with the 2-minute noodles.
In order to revive the Maggi brand and to keep rising competition away — the company used customer sentiment to their benefit..
What is the brand personality of Maggi?
Though ultimately just a snack brand, it very shortly outgrew the product identity and became an iconic representation of the culture of free-spiritedness, playfulness, fun, laughter, happiness, nostalgia and other allied emotions.
In short, Maggi evolved to become a cultural brand for new-age Indian consumers..
What is the consumer perception of Maggi?
Among 23 respondents who have consumed Maggi noodles after its relaunch, 13 percent are willing to buy Maggi noodles in future and 13 percent reported that they are not willing to buy Maggi noodles in future.
Majority of the respondents (74 percent) have not responded as to whether they are willing to buy or no..
Who is the target audience of Maggi noodles?
The targeted segment by Maggi is kids, youth, office goers and working individuals.
From the beginning the main focus of the company was to develop food products for people with busy lifestyle which aligned with the targeted segment answering the second perspective of targeting..
- Convenience: Maggi noodles are easy to prepare and can be cooked quickly, which makes them a popular choice for people who are looking for a quick and easy meal.
Taste: Maggi noodles have a unique flavor that many people find appealing.
They are slightly spicy and have a savory, umami taste that can be addictive. - Food consumer behaviour can include the growing of the food but usually in the urban environment it concerns obtaining food from the supermarket, restaurant or takeaway.
