Consumer behaviour notes bba

What is consumer behaviour in marketing BBA notes?
Consumer behavior is influenced by psychological, social and physical factors.
A consumer may be loyal with a product due to its status values.
Another may stick with a product due to its economy in price.
Understanding these factors by a marketer is crucial before placing the product to the consumers..
Why is consumer behavior important in BBA?
Consumer behavior helps companies understand what their customers want and need, so they can offer products and services that appeal to their target audience.
This is helpful for businesses who want to expand their reach into new markets or demographics..

The various factors that influence the consumer behaviour are as follows: a. Marketing factors such as product design, price, promotion, packaging,

How can consumer behaviour studies be used in marketing?

4.
Use in social and non-profits marketing:Consumer behaviour studies are useful to design marketing strategies by social, governmental and not-for-profit organisations to make their programmes such as family planning, awareness about AIDS, crime against women, safe driving, environmental concerns and others more effective.

What is the learning model of consumer behaviour?

2.
Learning model:

This model is based on the idea that consumer behaviour is governed by the need to satisfy basic and learned needs.
Basic needs include:food, clothing and shelter, while learned needs include:fear and guilt.
Thus, a consumer will have a tendency to buy things that will satisfy their needs and provide satisfaction.

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Consumer behaviour notes bba

What is consumer behaviour in marketing BBA notes?

Why is consumer behavior important in BBA?

How can consumer behaviour studies be used in marketing?

What is the learning model of consumer behaviour?