Jun 26, 2023Consumer behavior is broader in scope, focusing on the psychological, social, and economic factors, while consumption behavior is narrower,
Consumer behaviour and consumption behaviour are two different concepts developed and cannot be used as a substitute. Consumer behaviour deals with the process of an individual or organization in coming to the purchase decision, whereas consumption behaviour is a study focus on consuming unit or service.
Why do marketers study consumer behavior?
In developed countries, people spend only a portion of their money on things they need to survive, and the rest on non-essentials. Purchasing decis...
How do politicians use marketing research in campaigns?
Political marketing is, in many ways, similar to product marketing: it plays on emotions and people’s desire for compelling stories , rather than...
Why are people drawn to fads?
Humans are social animals. We rely on a group to survive and are evolutionarily driven to follow the crowd . To learn what is “correct,” we look t...
How is consumer behavior affected by natural disasters?
Natural or man-made disasters can trigger panic buying or hoarding behaviors, either before the disaster or after it has passed, usually of product...
How does consumer behavior change during a recession?
After large-scale recessions, such as the Great Recession of 2007 to 2009, consumers typically become more frugal and sensitive to price. These cha...
Will the COVID-19 pandemic change consumer behavior?
It already has. Consumers are buying less , shifting more purchasing online, and spending less on travel and in-person events. Whether those chang...
Why does buying things feel good?
Many human behaviors are driven by reward. Purchasing a new gadget or item of clothing triggers a surge of dopamine , which creates pleasurable fe...
Does buying more things make you happy in the long run?
It depends. Some research suggests that experiential purchases like vacations bring more happiness than material goods, in both the short- and...
Why do I buy things I don’t need?
Consumers are often irrational. Instead of only buying things they need, they also buy unnecessary items—often because the purchase makes them fee...