Consumer behavior what is it

Consumer behavior is the study of how people make purchase decisions to satisfy their needs, wants, or desires and how their emotional, mental, and behavioral What is the meaning of Why is consumer behavior What affects consumer

What factors influence consumer behaviour?

Psychological factors that influence an individual’s consumer behaviour include their: attitude towards a number of topics, from the brand, to the product, to consumerism itself

perceptions about the brand, the product or service, and the consumer’s own needs cognitive understanding

Social influences play a huge role in consumer behaviour

Why is consumer behavior research important?

Consumer behavior research helps in the development of branding strategies

Marketers can create brand messages and strategies that resonate with consumers and build brand loyalty by understanding consumer attitudes and perceptions of brands

Why is consumer behavior so important?

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