Consumer behaviour phd thesis

What is the major focus of consumer behavior research?
Consumer behavior research is defined as a field of study that focuses on understanding how and why individuals and groups of people make decisions related to the acquisition, use, and disposal of goods, services, ideas, or experiences..
Qualitative research studies the motives that determine consumer behavior by employing observation methods and unstructured questioning techniques, such as individual in-depth interviews and group discussions.
The approach involves the collection and analysis of primary and secondary non-numerical data.

Accordingly, this thesis composed of three articles empirically explores consumer-activity and consumer-brand relationships together to better understand

retaliatory behavior intentions, this thesis further theorizes on the relationship consumers form with their consumption activities and formulates four

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Consumer behaviour phd thesis

What is the major focus of consumer behavior research?