What is consumer behavior, and why is it important to learn about?
In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questio...
What kinds of careers can I have with an understanding of consumer behavior?
The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people wan...
Can I learn about consumer behavior by taking online courses on Coursera?
Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer anal...
What skills or experience do I need to already have before starting to learn consumer behavior?
The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing...
What kind of person is best suited to learn consumer behavior?
The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer brow...
How do I know if learning consumer behavior is right for me?
Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-...