Consumer behavior test bank chapter 1

47) Consumer behaviour theorists have found that consumers only buy products and services for what the products /services do

Answer: FALSE Type: TF Page Ref: 10 Skill: Concept Objective: L1-03 Understand that popular culture is both a product of and an inspiration for marketers

Consumer Behaviour - Case study Learning is the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior Environmental Issues Final Preview text

Answer: FALSE Type: TF Page Ref: 3 Skill: Concept Objective: L1-01 Understand that consumer behaviour is a process

7) The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before, during, and after a purchase is made