Consumer behavior test 1 quizlet

The definition of consumer behavior is the study of how, where, when and why people buy, use and get rid of products or services

An example of consumer behavior is the study of where and when people buy a new type of kitchen gadget

Consumer behavior study involves an examination of everyday life and even more

This field is probably one of the most intriguing and important fields in the social sciences

The consumer behavior field is interdisciplinary in nature

Consumer behavior, in most cases, is a complex process