Consumer behaviour is the study of

Is consumer behavior the study of microeconomics?
As a part of microeconomics, consumer theory manifests how people make choices, provide restraints, their income, and the prices of commodities and services.
The customer has to determine how to spend his or her earnings on different commodities..
Is consumer behaviour a study of macroeconomics or microeconomics?
Hence, consumer behaviour is the point study of microeconomics..
What does a study of consumer behaviour investigate?
The study of consumer behavior is concerned with how individuals and organizations make purchases and support brands.
Behavior, motivations, and psychology are the main areas of study in this field..
What subject is consumer behaviour?
Consumer behaviour is an exciting, dynamic and growing field of marketing that draws on different social science disciplines (i.e., psychology, economics, anthropology, and sociology)..
Consumer research involves finding data on consumer behaviors or preferences, in order to establish a target market segment for products or services.
Consumer research, also known as market research or consumer insights research, is defined as the process of collecting and analyzing information about consumers' preferences, behaviors, and attitudes toward products, services, brands, or market trends.

Consumer behaviour is the study of people's motivations and reasons for selecting the products and services that they buy.

In marketing, understanding consumer behavior has become very important for businesses. Consumer behavior ref…

Is consumer behavior the study of microeconomics?