Consumer behaviour towards instant food products

What are the factors affecting consumer behavior in the fast food industry?
The results suggest that quality of food and price are the most significant factors influencing consumer behavior in the fast-food industry.
However, convenience, location, and brand image also play a significant role in determining consumer behavior..
What is the consumers preference and consumption toward instant food products?
The study results identified that majority of the respondents have purchased instant food products regularly.
Lesser time taken for preparation is a main reason for purchasing instant food products.
The consumers are more satisfied with availability of the instant food products..
It has been observed that 69% of the respondents choose any brand of Ready-To-Eat Food Products because of its taste. 7.
It has been found from the study that 51% of the respondents are neutrally satisfied with Ready-To- Eat Food Products.

Apr 15, 2021The study has been conducted to understand the consumer buying behavior towards instant food products. With globalization and modernization, the

Consumer behavior is a stimulating sphere consisting of the consumers themselves. Consumption of increase of instant food products is due to increase in urbanization, breaking up of the traditional joint family system, time, convenience, changing lifestyles and increasing level of affluence in the middle income group.

Are people aware of instant food products?

People are highly aware about the instant foods

It is shown in the study that there is no statistical association of gender and age with awareness, buying behavior, preference, & frequency of buying instant food products

It was also analyzed that there is no significant different between the customer satisfaction of males and females

Does consumer behavior change with instant food products?

The present paper highlights the study of consumer behavior regarding instant food products among the consumers

The most dramatic change is the change in consumer demographics and demand preferences

Hence , an attempt has been made to analyse the consumer purchasing frequency for the instant food products

How do TV adverts affect the sales of instant food products?

Television advertisments significantly influence the consumers of instant food products

Hence, more and more TV advertisments will lead to an increase in the sales of products

Consumer behaviour is a stimulating sphere consisting of the consumers themselves

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Consumer behaviour towards instant food products

What are the factors affecting consumer behavior in the fast food industry?

What is the consumers preference and consumption toward instant food products?

Are people aware of instant food products?

Does consumer behavior change with instant food products?

How do TV adverts affect the sales of instant food products?