How does Amul create value for customers?
Product Quality
Amul has always believed in value for money quality with the affordability concept, by which it has created products of good quality.
Quality products build trust in consumers and make them regular and valuable customers of an enterprise..
What is the brand perception of Amul?
“Amul is perceived as a local brand in various regions of India: it is perceived as a brand of 'my region' or 'my city' and that's how we do the advertising creative as well,” explained Sodhi. “Amul's competition isn't multinational brands, it's the regional and city brands,” he added..
What is the customer satisfaction towards Amul products literature review?
➢ 41% of the respondents are purchasing the products on daily basis. ➢ 40% of the respondents are frequently purchased the brand Amul Ice cream. ➢ 40% of the respondents are satisfied in price. ➢ 40% of the respondents are satisfied in quality..
What is the perception of Amul?
“Amul is perceived as a local brand in various regions of India: it is perceived as a brand of 'my region' or 'my city' and that's how we do the advertising creative as well,” explained Sodhi. “Amul's competition isn't multinational brands, it's the regional and city brands,” he added..
Who are the target customers of Amul?
Amul has a broader target audience, from a toddler to aged people.
It caters to the widest range of products, like Amul milk, buttermilk, lassi, butter, cheese, milk powder, etc., for every social group and member of society by keeping their best interests in mind to meet their needs at an affordable price..
Who are the target customers of Amul?
Amul is a brand for the entire family.
Our target audience starts from consumers aged five to people in their 70s.
We cater to all income groups..
- Intense competition: Amul faces stiff competition from both local and international dairy brands.
The increasing number of players in the Indian dairy industry could impact Amul's market share and growth prospects.
Perishable nature of products: Dairy products are perishable, which means they have a limited shelf life. - “Amul is perceived as a local brand in various regions of India: it is perceived as a brand of 'my region' or 'my city' and that's how we do the advertising creative as well,” explained Sodhi. “Amul's competition isn't multinational brands, it's the regional and city brands,” he added.
