Consumer behaviour and its importance

Why is consumer behaviour important?

The importance of consumer behaviour relates to the fact that every purchase a consumer makes is a chance for a business to connect with them and build loyalty

Further, understanding what motivates your consumer can help marketers to better target an audience

×Consumer behaviour is the study of how consumers make buying decisions and how they use and dispose of products. Understanding consumer behaviour is important for marketers and businesses to design and deliver products that meet the needs and wants of their target customers. Consumer behaviour also helps to analyze the factors that influence the consumption of products and the reactions of consumers to marketing strategies.

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