Consumer behavior viadrina

  • How did the pandemic affect consumer behavior?

    The pandemic has also resulted in increased consumption of certain products which were either consumed in lesser quantities or not consumed at all before the event (Kirk & Rifkin, 2020).
    Such effects have led to significant upward shifts in the market demand for these products..

  • How is consumer behavior formed?

    Customer behaviour is shaped by a few key factors.
    Psychological factors include a person's attitude, perceptions about a situation, their ability to understand information, what motivates them, their personality and beliefs..

  • What are the methods of consumer behavior?

    There are a lot of different consumer behavior research methods, for example: surveys, focus groups, interviews, storytelling, photography, pictures, diaries, experiments, field experiments, conjoint analysis, observations, purchase panels, database marketing etc..

  • Consumer behavior is a dynamic process because consumer behavior is associated with a variety of influences such as personal, economical, social, and psychological, all these processes are divided into this.
  • Motivation is the driving force behind consumer behaviour.
    At its core, motivation is a complex psychological process that is influenced by a multitude of factors, including personal goals, values, beliefs, and past experiences.
The primary objective of the course is the transfer of knowledge in the field of consumer behavior. Participants will develop analytical skills in order to 

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