What is consumer personality

How do you define personality?
Personality refers to the enduring characteristics and behavior that comprise a person's unique adjustment to life, including major traits, interests, drives, values, self-concept, abilities, and emotional patterns..
How does personality affect consumer behavior with examples?
Every individual has his/her own characteristic personality traits which reflect in his/her buying behaviour.
A fitness freak would always look for fitness equipments whereas a music lover would happily spend on musical instruments, CDs, concerts, musical shows etc..
What is consumer in consumer behavior?
Consumer behaviour in marketing refers to the actions and decisions that people make when they are purchasing or using products.
Consumer behaviour towards a product includes everything from the initial decision to buy it, to how they use it and whether or not they continue to purchase it in the future..
What is consumer motivation and personality?
They are: A consumer buys a particular product because he is influenced by certain motives.
Every human activity is motivated, and is not spontaneous.
Consumers are goal seekers who satisfy their needs by purchases and consumption.
In other words, needs are the motivational elements behind purchase..
What is product personality in consumer behavior?
Product personality refers to the set of personality characteristics that people use to describe a specific product.
Product personality can affect users' interaction with and evaluation of a product.
Accordingly, it may be desirable to design products with a predetermined personality..
A consumer market has various characteristics.
Demographic characteristics include age, gender, occupation, income level, and race.
Geographic characteristics include climate, region, and population density.
Psychographic characteristics include consumer attitudes, opinions, values, and interests.

Do you know the personality traits of your target customers?

Knowing the basic personality traits of target customers can be useful information for the manager in designing the marketing mix

Marketers have, however, found personality to be difficult to apply in developing marketing strategy

The primary reason for this is the lack of good ways to measure personality traits

What are personality traits?

Traits are defined as enduring and stable patterns of behavior, attitudes, emotions, that vary between individuals

Traditionally, researchers were interested in understanding how individuals differ, and so they put a great deal of effort into discovering how to measure, map, and define personality traits