What is consumer perception in consumer behaviour

  • What is consumer perception in consumer behavior?

    Consumer perception is the process by which people interpret and respond to the stimuli they encounter in the marketplace.
    It influences how they recognize, evaluate, and choose products and services that satisfy their needs and wants.Apr 10, 2023.

  • Consumer perspective is a collective theoretical approach, or discipline borne out of a socio-political movement whereas consumers' views are individual and contextual.
Customer perception is the opinions, feelings, and beliefs customers have about your brand. It plays an important role in building customer loyalty and retention as well as brand reputation and awareness.
Customer perception refers to how a customer feels about a company. This includes their thoughts, emotions and opinions related to a brand and its products or services. Customer perception can be positive or negative. The customer perception process occurs when customers interact with your brand, products or services.
What is customer perception? Customer perception is how customers feel about your product and brand. It's an opinion that they've formed through every interaction they've had with your company, both direct and indirect.

How to create a positive customer perception?

Because customer perception is influenced by every interaction customers have with your business, it means that every employee has a part in how your customers feel

In order to create a positive customer perception, you need to first build a customer-centric culture that empowers employees to act in the customer's best interest

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