Consumer behaviour and marketing

Factors influencing consumer behaviour with examples

Consumer such as social, cultural, personal and psychological.
The explanation of these factors is given below.
Consumer s buyer behaviour is influenced by four major factors: .

1. Cultural,
2. Social,
3. Personal,
4. Psychological.
These factors cause consumers to develop product and brand preferences.

Factors influencing consumer behaviour with examples

Most consumers believe that every purchase they make should ideally give them some value in return.
Therefore, consumer behavior insights are generated based on a brand's marketing strategy.
Brands rely strongly on studying, analyzing, and incorporating consumer behavior into their marketing strategies..

What is consumer Behaviour and marketing mix?

Consumer behavior analysis is an important domain for a marketing manager as it gives insight into a number of factors which affect sales and relationships that are not in the control of a company.
What is in control of a manager is the marketing mix..

What is the relationship between marketing and consumer Behaviour?

Studying consumer behavior is important because it helps marketers understand what influences consumers' buying decisions.
By understanding how consumers decide on a product, they can fill in the gap in the market and identify the products that are needed and the products that are obsolete..