Consumer behaviour table

Habitual Buying Behavior is depicted when a consumer has low involvement in a purchase decision. In this case, the consumer is perceiving only a few significant

What influences consumer behavior?

For this purpose, they consider influences from the social, physical and media environment

At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time

This second edition of the book has been revised and updated by the authors

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