Consumer buying behaviour variables

  • What are the determinants of consumer buying behaviour?

    Three factors are identified as determinants to consumer behaviour namely economic determinants, psychological determinant and sociological determinant..

  • What are the factors that influence consumer behavior

    These variables are: Price consciousness, value consciousness, perceived quality and consumer innovativeness..

  • What are the variables of consumer buying behavior?

    A consumer's buyer behaviour is influenced by four major factors: Cultural, Social, Personal and Psychological.
    Cultural factors include a consumer's culture, subculture and social class.
    These factors are often inherent in our values and decision processes..

  • Psychological variables, such as motivation, perception, learning, and attitude, play a significant role in the consumer decision-making process.
    Businesses should consider these factors when designing marketing campaigns and tailoring their product or service offerings.
The Engel-Kollat-Blackwell model of consumer behavior outlines a five-stage decision process that consumers go through …

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