Consumer behavior warranties

  • How does warranty works?

    How Does a Warranty Work? A warranty is a guarantee issued by a seller to a buyer that a product will meet certain specifications.
    If the product does not meet those specifications, the buyer can ask the manufacturer or seller to correct the problem.
    Certain exceptions apply, and not every defect is covered..

  • What are the benefits of warranty to customers?

    Benefits of a warranty or guarantee
    By offering a warranty or guarantee, you can attract more customers, encourage repeat purchases, minimize returns, complaints, and disputes, create a positive impression, add value to your offer, and make satisfied customers..

  • What is warranties in marketing?

    A warranty is a guarantee issued by a seller to a buyer that a product will meet certain specifications.
    If the product does not meet those specifications, the buyer can ask the manufacturer or seller to correct the problem.
    Certain exceptions apply, and not every defect is covered..

  • Why are warranties important to customers?

    As a protectional tool, warranties provide assurance to consumers against defective products that fail to perform satisfactorily over the warranty period.
    This assurance reduces the risks associated with purchase of the product..

  • Why is warranty important to consumers?

    A warranty is a product guarantee provided by the manufacturer.
    It's a statement of promise or other representation of the ability, performance, and quality of the product.
    It gives the consumer a right to ask the manufacturer to deal with any defects arising according to their terms and conditions..

  • As a promotional tool, warranties serve to promote the reliability and quality of a product with longer and better warranty terms implying a more reliable product.
    As a protectional tool, warranties provide assurance to consumers against defective products that fail to perform satisfactorily over the warranty period.
Shaw et al.'s (2017) study into Czech consumer behaviour and warranty claims found that young consumers have a positive tendency for warranty claims.
This article presents the behaviour of consumers on warranty claims for purchased products or services. The present study attempts to investigate the influence 

Does the length of a warranty period affect firm behavior?

First, we consider the effect of the length of the warranty period on optimal firm behavior

The social planner, for instance the EU, implements a warranty period with the aim to protect consumers

Should a government advertise a warranty period?

A government wanting to mitigate the latter effect should advertise the existence of a warranty period

Then more consumers will ask for a free item when they are entitled to do so

This raises α and thus the average product lifetime

Figure 2

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