Consumer behaviour certification course

  • How do you learn consumer behaviour?

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions.
    These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them..

  • What is consumer behavior course?

    A consumer behavior analysis helps you identify how your customers decide on a product or a service.
    To study their behavior, you need a mix of qualitative and quantitative data from customer surveys, customer interviews, and the information gathered from observation of their behavior in-store and online..

  • Upon successful completion, students will have the knowledge and skills to: Identify the major influences in consumer behaviour.
    Distinguish between different consumer behaviour influences and their relationships.
    Establish the relevance of consumer behaviour theories and concepts to marketing decisions.

What can I learn in a consumer research course?

Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations

You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product


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