Consumer behavior cengage pdf

The cognitive consumer behaviour models can be broken down into two sections, analytical and prescriptive

Prescriptive models can be used to provide a guideline to help structure the behaviour and determine how consumer decisions can be predicted by the outcome of factors such as attitude and beliefs

The two main analytical models are the Consumer Decision Model and the Theory of Buyer Behaviour and the most common prescriptive models are the Theory of planned behaviour and the Theory of Reasoned Action