Consumer behaviour meaning nature and scope

Words such as consumer behaviour, individual buyer behaviour, and buying behaviour of the consumer are all the same

Consumer behaviour is defined as the study of individuals, groups, and organizations performance in selecting, buying, using the goods and services, ideas, or experiences to fulfil the buyer's needs and wants

Understanding consumer behavior is crucial for businesses because it allows them to develop effective marketing strategies and products that meet the needs and preferences of their target audience

The nature of consumer behavior is multidisciplinary and involves various factors that influence the decision-making process of consumers