Consumer behaviour sethna and blythe pdf

Consumer behaviour is simply defined as “the study of psychological, social and physical actions when people buy, use and dispose products, ideas, services and practices (Peter and Olson, 2008).” In accordance with Solomon (2006) “consumer behaviour is defined as the process of decision making and physical activity

What are the major shifts in consumer behaviour in South Africa?

A research study done by McKinsey South Africa in November 2020, identified the following five major shifts in consumer behaviour: Shift to value and essentials: 45% of consumers intend to decrease spend across most discretionary categories

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