Factors influencing consumer behaviour ppt

  • How do personal factors influence consumer behavior?

    The consumer's social situation, time factors, the reason for their purchases, and their moods also affect their buying behavior.
    Your personality describes your disposition as other people see it.
    Market researchers believe people buy products to enhance how they feel about themselves..

  • How social factors influence consumer Behaviour?

    The main social factors affecting consumer behavior are family, roles and status.
    Social factors have a direct impact on the consumption and purchasing behavior of people.
    Consumer behavior is an action that affects not only individuals and societies, but also countries and national economies..

  • Internal factors that influence consumer behavior involves the perception of a product by a consumer; perception acts as motivation to purchase the product.
    External factors that influence consumer behavior comprises of consumers making purchases based on social norms.

What are social factors influencing consumer behavior?

Social factors Social factors are among the factors influencing consumer behavior significantly

They fall into three categories: reference groups, family and social roles and status

Reference groups and membership groups : The membership groups of an individual are social groups to which he belongs and which will influence him

What is a simple model of consumer behavior?

SIMPLE MODEL OF CONSUMER BEHAVIOR Motives Attitudes Needs Consumer Purchase Decision Learning Family Business Perception Personality Internal Factors Economic External Factors

Why is understanding consumer behaviour important?

This is why your understanding of consumer behaviour is vital to the success of your business

Both internal and external factors are inter connected and work together to assist the consumer decision making process

GROUP BEHAVIOR Man is social animal who loves to be in groups


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