Introduction to consumer behaviour ppt

It is a process of actions covering purchase, usage and/or disposal

It involves individual or group consumers in goods, services, ideas and experiences

Some scholars feel strongly that consumer behaviour must have the three elements of acquisition, usage and disposal

7 This seems to be a rigid view of consumer behaviour

The framework to study consumer behaviour is like a country’s transport system involving cars, buses and trains

This book approaches the study of consumer behaviour in action by focusing on the personal, interpersonal and cultural e ects framework adapted from Belk, an advocate of macro consumer behaviour research