Consumer behaviour towards big bazaar

  • What are the ways in which big bazaar can attract more number of customers?

    Big Bazaar needs to retain its customers either by providing them more promotions or offers or discounts or by promoting their brand at a large scale and attracting the elite class of population so that they don't fly to other brands when they come in..

  • What is the positioning of big bazaar in the market?

    Big Bazaar has positioned itself as a 'value for money proposition for Indian family' retail store.
    They wanted to promote Big Bazaar as a retail store which gives its customers maximum advantage over other retail stores by catering to all their needs budget wise and income level wise..

  • Who is the target market of big bazaar?

    Target Audience: In India, Big Bazaar has more than 300 stores across 130 cities.
    Its core audience consists of females over the age of 25.
    For its Smart Search campaign, however, Big Bazaar wanted to target young Indian consumers, who relate more to the digital medium, offers, m-coupons, redemption, etc..

  • Big Bazaar needs to retain its customers either by providing them more promotions or offers or discounts or by promoting their brand at a large scale and attracting the elite class of population so that they don't fly to other brands when they come in.
Rating 3.9 (28) CONSUMER BEHAVIOR Towards BIG BAZAAR1) The company must go for some more promotional activities rather than2) The company has to conduct the periodical 
The main objective of the study is to find the overall consumer behaviour. Data from the customers visiting big bazaar were collected as population study. The 

How does Big Bazaar influence consumers?

Most of the consumers are influenced by the offers and price discounts in Big Bazaar

Big Bazaar has great offers for their customer that acts as the motivat ing actor, which brings customer to Big Bazaar

The majority of consumers’ perception is almost all the products are available at one roof with one stop shopping experience

Why is consumer behaviour important?

Consumer behaviourhelps to identify the behaviour of the consumer upon that product and also for the market

The main objective of the study is to find the overall consumer behaviour

Data from the customers visiting big bazaar were collected as population study


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