Consumer behaviour discipline

  • How is consumer behavior a multi disciplinary field?

    In examining and focusing on various aspects of consumer behavior, this discipline borrows findings from many disciplines.
    That is why this discipline is termed as a multidisciplinary field of study.
    It liberally borrows from Anthropology, Sociology and Social Psychology, Psychology, Marketing Research, and Economics..

  • What is the discipline of consumer behaviour?

    As a field of study, consumer behaviour is an applied social science.
    Consumer behaviour analysis is the "use of behaviour principles, usually gained experimentally, to interpret human economic consumption." As a discipline, consumer behaviour stands at the intersection of economic psychology and marketing science..

  • What is the scope of consumer behavior discipline?

    The scope of consumer behavior is broad and encompasses various aspects of marketing, such as product development, pricing, promotion, and distribution..

  • Why is consumer behaviour a multi disciplinary?

    In examining and focusing on various aspects of consumer behavior, this discipline borrows findings from many disciplines.
    That is why this discipline is termed as a multidisciplinary field of study.
    It liberally borrows from Anthropology, Sociology and Social Psychology, Psychology, Marketing Research, and Economics..

  • The study of consumer behavior draws upon social science disciplines of anthropology, psychology, sociology, and economics.
Dec 16, 2018Consumer Behavior: Contributing disciplines and area like psychology, social psychology, economics, anthropology etc. Consumer behavior is 
As a field of study, consumer behaviour is an applied social science. Consumer behaviour analysis is the "use of behaviour principles, usually gained experimentally, to interpret human economic consumption." As a discipline, consumer behaviour stands at the intersection of economic psychology and marketing science.

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