Consumer behaviour digital economy

How digitalization impact consumer behaviour?

Digital transformation highly impacted consumer behaviour.
As an example, the communication becomes multi-directional empowering consumers to write online reviews or distribute their own offers.
This also affected firms, as they had to change their business models to adapt to these changing needs..

How does consumer behavior affect the economy?

Consumer behavior refers to the actions and decisions made by individuals when purchasing goods and services.
Consumer spending is a critical driver of economic growth, and cautious spending can slow economic growth.
Consumer demand impacts pricing, inflation rates, and the fortunes of specific industries..

What are the 3 main components of digital economy?

The 3 main components of digital economy are :

Why is consumer behavior important in digital marketing?

Consumer behavior helps companies understand what their customers want and need, so they can offer products and services that appeal to their target audience.
This is helpful for businesses who want to expand their reach into new markets or demographics..