Consumer gifting behaviour

What is consumer gifting behavior?
Gifting behavior has been defined as 'the process of gift change that takes place between a giver and a recipient.'( Kanuk, 2004, p57.
1. In daily life, giving people gifts is one of the most wonderful traditions, as it shows generosity and caring
What is consumer gifting behavior?
Gifting behavior has been defined as 'the process of gift change that takes place between a giver and a recipient.'( Kanuk, 2004, p57.
1. In daily life, giving people gifts is one of the most wonderful traditions, as it shows generosity and caring
What is the psychology behind gifting?
The act of gift-giving sparks a connection between you and the recipient.
Customer, client, friend… No matter who receives the gift, your gesture shows you recognize and value them as a part of your world.
By enhancing this sense of connection, gift-giving helps form strong bonds and build lasting relationships..
What is the purpose of gifting?
Gift-giving as a human behavior actually serves a specific evolutionary purpose: helping people form connections and build communities.
This explains how prevalent it is across cultures, getting people closer together and strengthening personal and professional relationships..
Why do some people like to give gifts?
A way of showing love and devotion
In one way or another, gifts are used to symbolise love and devotion between two partners, coinciding with the theory of 'symbolic interactionism', which argues that people communicate through the use of symbols..
That's because when we behave generously—be it donating money to charity or giving a loved one something they really want for a holiday—it creates more interaction between the parts of the brain associated with processing social information and feeling pleasure.
The Importance of Gift Giving In Relationships.
Gift-giving in relationships is important for showing love, gratitude, and kindness to your partner.
There are many occasions to give gifts to your most special loved one, such as celebrations, milestones, and even just to make them smile.
To build and reinforce relationships
Giving a gift to someone we care about allows us to communicate our feelings and appreciation for them.
In fact, some sociologists think that we only give gifts to people we want relationships with.

Gifting Behavior of Individuals. Human beings exchange gifts with one another to show their love for each other, congratulate each other, or meet certain obligations. The emotion behind each aspect is quite different, and hence the level of involvement in deciding on the gift item also varies.

How has ecommerce changed the gift market?

On the eCommerce site, which features shops of handmade goods, crafts, and other unique items, there’s been a 156% increase in searches for custom or personalized gifts in the past three months compared to the same time a year ago, CNBC reported

The personalized gift item market was valued at around $31

63 billion in 2020

How much money do consumers spend on gifts?

The same report detected that one of the things consumers spent money on are gifts, accounting for 2

2% of households' annual income

Indeed gifting holds a significant monetary value, but it also encompasses various aspects: Gifting behaviour is embedded in our society (Ward and Tran, 2007)

Is there a literature on Consumer Gift-giving behavior?

Laura Birg and Tina M

Lowrey contributed equally to this paper and should be considered joint second-authors

In recent decades, scholars across all areas of marketing have studied consumer gift-giving behavior

Despite the growing popularity of this research topic, no extensive review of the gift-giving literature exists

Consumer gifting behaviour

What is consumer gifting behavior?

What is consumer gifting behavior?

What is the psychology behind gifting?

What is the purpose of gifting?

Why do some people like to give gifts?

How has ecommerce changed the gift market?

How much money do consumers spend on gifts?

Is there a literature on Consumer Gift-giving behavior?