Consumer gifting behaviour slideshare

  • What are the 4 steps involved in consumer buying behavior?

    The 5 Stages of Consumer Buying/Decision Making Process

    Recognition of needs and wants.Information search.Evaluation of alternatives.Purchasing.Post-purchase evaluation..

  • What is consumer gifting behaviour?

    Gifting behavior has been defined as 'the process of gift change that takes place between a giver and a recipient.'( Kanuk, 2004, p57.

    1. In daily life, giving people gifts is one of the most wonderful traditions, as it shows generosity and caring
      2. .Mar 25, 2014

What are the four functions of gift giving?

Belk (1979) identifies four functions of gift giving: to mark important life events, to establish and maintain interpersonal relationships, to create a medium of economic exchange and to socialize children into the customs of society

A number of questions about gift giving have been raised that are relevant to the field of consumer research


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