Consumer behavior field looks at

  • Who does consumer behavior focus on?

    Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
    It is a study of the actions of the consumers that drive them to buy and use certain products..

  • Consumer behaviour in marketing refers to the actions and decisions that people make when they are purchasing or using products.
    Consumer psychology in particular is an important field of study within marketing as it helps businesses to understand why people make the decisions they do.
The consumer behavior field looks at: The totality of consumers' decisions with respect to acquisition, consumer, and disposition of goods, services, activities, experiences, people, and ideas by human decision-making units over time.

What is consumer behavior?

Consumer behavior is the study of individuals and organizations and how they select and use products and services

It is mainly concerned with psychology, motivations, and behavior

How consumers think and feel about different alternatives (brands, products, services, and retailers)


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