Consumer behaviour dimensions

  • What are the dimension of consumer behavior?

    Answer and Explanation: i.
    The key dimensions are sensorial, social, behavioral, cognitive and emotional..

  • experience." The first dimension of consumer behavior is exploitation vs. experience, which describes what consumers want in a specific product.
    Consumers who exploit products are more focused on price and value than those who tend to experience products.
Answer and Explanation: i. The key dimensions are sensorial, social, behavioral, cognitive and emotional.

What are the dimensions of consumer engagement?

Patterson, Yu, De Ruyter (2006) stated that the main dimensions of consumer engagement are absorption, dedication, vigor, and interaction

Authors argued that the consumer must be focused on the engagement object, enthusiastic, determined to devote energy and to interact with the object of engagement

What is the relationship between consumer behavior and decision-making?

The decision-making process and consumer behavior go hand-in-hand, as consumers exhibit certain behaviors during the buying journey

Research and understanding target audiences, as well as their respective behavior, allow us to guide or "help along" the consumers’ thoughts, feelings, and actions - help them make a satisfactory choice


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