Consumer behaviour simple meaning

To understand consumer buying behavior, you need to know how consumers think and feel about the different alternatives available in the market, how they reason, and how they choose between different options

Consumer behavior is the activities that people undertake when obtaining, consuming and disposing of products and services; it closely relates to issues such as consumers' culture background, income, ethnicity, etc

Before the economic reform, Chinese consumer behavior was greatly constrained by their low incomes and the shortage of products