What are the consumer trends in Vietnam 2024?
Consumer Trends During TET 2024
The typical Vietnamese shopper plans to spend approximately $100 during the Tet period.
Fast-moving consumer goods (FMCG) will make up the majority, accounting for 60% of online sales.
Among product categories, beverages are expected to be the top choice, with a growth rate of 20%..
What is the consumer behavior in Vietnam 2023?
The Vietnamese consumer market is evolving rapidly.
In 2023, consumers are becoming more sophisticated, value-conscious, and digitally connected.
This is being driven by a number of factors, including the country's strong economic growth, rising incomes, and increasing urbanization..
What is the consumer spending forecast for Vietnam?
The consumer spending per capita on the household in Vietnam is forecast to amount €90.18 in 2023.
The consumer spending per capita on miscellaneous goods in Vietnam is forecast to amount €110.90 in 2023..
What is the current status of the country of Vietnam?
The Socialist Republic of Vietnam is an authoritarian state ruled by a single party, the Communist Party of Vietnam, led by General Secretary Nguyen Phu Trong, President Nguyen Xuan Phuc, Prime Minister Pham Minh Chinh, and Chairman of the National Assembly Vuong Dinh Hue..
Common taboos in Vietnam
Avoid Public Touching: Public displays of affection are not seen as appropriate. Modesty: It is important to keep your body covered. Head is Sacred: The head is considered the most sacred part of the body, so do not touch anyone on the head.- Apart from being a spectacular destination Vietnam is famous for its amazing cuisine and fun activities.
Further, this Southeast Asian country is quite popular among travel enthusiasts for its vibrant city life to serene waters and deep forests.
