Consumer behavior for coca cola

Taking Coca-Cola is viewed to be refreshing

The following are some of the attributes that consumers want in a product

Functional benefits may be both direct and indirect; direct benefits are resourceful and beneficial to the consumer

These direct benefits are a result of the taste and nutritional value

As in the case of Coca-Cola, consumer behavior that characterized the classic Coke market is the product’s availability, the consumers’ preference, the brand awareness, and the individual income of the consumers

The increase in the sales of the new Coke was due to the fact that consumers still liked the flavor

In advertising, Coca-Cola has embraced brand awareness to introduce its brand into the market

Consumer behavior implies the analysis of when, why, where, and how trends in the ability of buyers to purchase a particular product

It analyzes the consumer decision in the buying process and the characteristics of individual and group consumers