Consumer behaviour towards gold investment

  • How does gold work as an investment?

    Investors can invest in gold through exchange-traded funds (ETFs), buying stock in gold miners and associated companies, and purchasing a physical product such as coins or bullion.
    They usually have as many reasons for investing in the precious metal as they do methods to make those investments..

  • What is consumer preference towards gold jewellery?

    The majority of respondents (45%) prefer to buy gold jewellery "sometimes." • The majority of respondents (67%) choose to purchase in the form of an ornament..

  • What is the consumer Behaviour for purchasing gold?

    The consumer behaviour towards the goldjewellery is dependent on several aspects such as purity of gold, its price, occasion when gold is purchased, whether the jeweler is small dealer or branded dealer, name andreputation of the dealer, occupation & income of the consumer, gold as an investment option etc..

  • Why do people invest in gold?

    The hedge against inflation is the traditional motive behind the investment in gold.
    The yellow metal serves as an inflation hedge in the long run.
    When inflation rises, the value of the currency goes down.
    Over the long-term, almost all major currencies have depreciated in value relative to gold..

  • Cons of gold investing
    While gold can help add balance and security for some investors, like most investments, there are also risks to watch out for.
    Performance over time: Gold might outpace other assets during specific periods, while not holding up as well to long-term price appreciation.
PDF | Purpose: This paper aims to understand consumer behaviour for purchasing Gold as an investment avenue. Design/methodology/approach: The Mixed.
Respondents invest in Gold because respondents consider investment in Gold is a secure option. Most of the customers prefer to invest in the Gold Mining and Gold Stocks. The respondents more purchase Physical form of Gold but consumer preferred to invest in Gold Certificates and Gold accounts.
Respondents invest in Gold because respondents consider investment in Gold is a secure option. Most of the customers prefer to invest in the Gold Mining and Gold Stocks. The respondents more purchase Physical form of Gold but consumer preferred to invest in Gold Certificates and Gold accounts.

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