Consumer behaviour model kotler

  • What is the model of consumer behavior by Philip Kotler?

    4.

    1. Philip Kotler's model of consumer behavior Consumers' shopping behavior will be done in 5 steps: Knowing the needs, searching for information, comparing between products, making a purchase, evaluating products.
      2. Accordingly, the Philip Kotler model is also built based on these 5 steps.Mar 24, 2023

  • Kotler points out that a buyer making a final purchasing decision actually makes five decisions, or sub-decisions: they choose a brand; they choose a retailer or dealer; they make a decision on quantity; then the timing of the purchase; finally the payment method.

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