Consumer behaviour model by philip kotler

What is the consumer behavior model?
A consumer behavior model is a theoretical framework for explaining why and how customers make purchasing decisions.
The goal of consumer behavior models is to outline a predictable map of customer decisions up until conversion, thus helping you steer every stage of the buyer's journey..
What is the consumer buying decision process by Philip Kotler?
Kotler points out that a buyer making a final purchasing decision actually makes five decisions, or sub-decisions: they choose a brand; they choose a retailer or dealer; they make a decision on quantity; then the timing of the purchase; finally the payment method..

What influences a consumer's buying behaviour?

A consumer’s buying behaviour is influenced by cultural, social, and personal factors

Culture, subculture, and social class are particularly important influences on consumer buying behaviour (Kotler, 2012)

Culture is the fundamental determinant of a person’s wants and behaviour